Hello friends! We interrupt our usual blog post themes to share a pretty important update with you; we are increasing the price of our magazine. We wanted to share this information with you here on the blog instead of just posting on our Instagram page or in a newsletter because we wanted to have the space to share all the details about this change and to also have it in a place that you can easily come back to in the future. This is new territory for us, as we've never done a price increase before, and we wanted to be very open about what the price change is, and why we are doing it.
So first things first, what exactly does this price change look like and when does it take place?
As of January 10, 2022, our prices for Making Stories Magazine will be as follows:
Single copy (print): €24.90
Single copy (digital): €20.90
Annual subscription (2 issues, print): €42.90
Annual subscription (2 issues, digital): €35.90
Why are we increasing the prices now?
There are two main reasons why we're doing a price adjustment now. For one, we've absorbed any cost increases since we launched the magazine at the beginning of 2019. Both our designer compensation and our printing costs have gone up significantly. We've become more size-inclusive by adding more garment sizes over the years and have increased designer compensation accordingly as this means more grading work for them. As for printing, as you might know wood, and consequently paper prices, have soared through the roof in the last two years. This means that our printing cost has increased by over 20%, and we can't absorb that anymore.
The second reason is that when looking at the landscape of knitting magazines in the market, the average price has gone up quite a bit in the last few years. In absolute terms, we're at the lower end of the price range of independent magazines, and that contrast becomes even starker when considering content pages (i.e. how many pages a magazine has without ads). At 136 ad-free pages and 12 patterns per issue, we provide a lot of value for the knitter, which we feel is better reflected in the new price.
What does this mean for customers with existing subscriptions?
If you already have one of our original two or four-issue subscriptions from our old site, then you will continue receiving your magazine until that subscription has been completed and the price change doesn’t affect you. If you currently have one of our rolling Annual Subscriptions, then you won't see the effect of this price increase until your subscription is due to renew again. Just to remind you, you can review your subscription at any time to see when it is due to renew through your customer account, and you always have the option to cancel or pause it if you wish. If you need any help with this at all, please do let us know at firstname.lastname@example.org, and we will be happy to help!
We hope that the information we have shared today is helpful and has given a little insight into why we are increasing the price of our magazine at this time. As I mentioned above, this price increase will only come into effect on January 10, 2022, so from now until then, our prices will remain as they have always been.
If you have any questions at all about this, please do let us know. Your support is the reason we are here and are able to create this magazine that we love. We always want to be completely open and honest about what goes on behind the scenes. If there is anything on your mind or anything you wish to discuss, please do let us know and we'd be happy to chat a little more about it either in the comments below or at email@example.com.
Thank you so much for taking the time to read this, and as always, happy knitting!
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