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What You Want to See From Us! [Collective Survey Results]

October 12, 2022 2 min read

Hi lovelies!

I'm back with my promised post about the Collective survey results today! Thank you so much to everyone who participated - it was really lovely to hear from all of you, and it's super helpful in planning the content for the Collective for the next few months.

Without further ado, here are the results:

All of you are interested in interviews with yarn companies and makers, shortly followed by deep dives into specific areas of our work. Pattern recommendations, knitting tips and tricks and updates on our daily business are also interesting to you! Recommendations not so much, so we'll skip them for now.

How are we putting these results into action?

I've already planned two interviews for the next couple months, and a piece about my favorite knitting tips when it comes to colorwork. Early next year, I would love to write a deep dive piece about photoshoots and the photo selection for the magazine as we have our Issue 9 photoshoot coming up! In between those bigger pieces, we'll continue our day-to-day updates.

As far as content types go, you slightly prefer videos over blog posts. I'm trying to find a way to do at least one of the two interviews I've planned in a video format. We've tried that before, by recording Zoom calls, but with very limited success - the quality just wasn't very good, and then they're not enjoyable to watch. We'll see if I find a better solution!

When it came to content frequency, you were quite divided - slightly less than half of you would love to see updates every week, a third every other week, and a fifth monthly. I think the compromise here is every other week, which is what I'm going with for right now.

Some of you also left lovely comments about the Collective - THANK YOU! - and there was mention of a Knit Night. I'd love to offer that at some point! Maybe a celebratory Knit Night for a magazine launch to start with?

If you have any other ideas or specific knitting things you're struggling with, do let me know in the comments below. I'd love to hear about them so I can take them into account when writing / recording!

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