Free Shipping on orders over €75 (Germany) | €125 (International)


Your Cart is Empty

  • Our Issue 10 Yarns

  • All Yarns

  • Notions & Gifts
  • Gifts for the Knitter in Your Life

  • All things Katie Green!

  • All Notions & Gifts

  • Books & Magazines
  • Making Stories Magazine Issue 10 – Heirloom

  • All Books & Magazines

  • Patterns
  • Sweater Weather!

  • All Patterns

  • About Us
  • We're here to help you stitch sustainability into every aspect of your making.

    With our carefully curated selection of non-superwash, plastic-free yarns and notions, we have everything you need to get started on your next project - and the one after that.

    Here's to a wardrobe of knits we love and want to wear for years to come!

    Read more about us here.

  • Our Sustainability Pledge

  • Our Blog

  • Our Podcast

  • The Making Stories Collective

  • How I decide which yarns to carry

    September 12, 2023 3 min read

    Hello dear Collective members!

    I've been sitting here for the past 10 minutes, gazing out the window at the slowly turning leaves, trying to figure out what I wanted to write about. Originally, I had planned a post about preparing a launch, but all of a sudden, I was sitting here and thought "oh, maybe that's a bit boring?" (Do let me know if you do not think it's boring and I'll write it up!)

    As I let my gaze wander, I noticed a bowl full of fluffy yarn on my office shelf - Bérénice, our latest yarn addition, and I suddenly knew what I wanted to write about: I wanted to share with you how I decide which yarns to carry.

    Finding a new yarn that fits into our webshop feels a little bit like magic and fate. Every once in a while there's one that just feels so right, and over time I've learned to trust my instinct if that happens. It's a really good indicator for that I will be excited about carrying and knitting a yarn, which I think is really crucial - not because I believe that I have the absolut best taste in yarn (I do think it's pretty good though :D), but because I will be talking about this particular yarn for weeks, months, possibly years, and I better be very much in love with it in order for that to work.

    So finding a new yarn is not easy, which is why I go about it in a couple different ways:

    1. A list of "blank spots"Here's how I think about where I want us to go in terms of yarns we carry: We don't need five different worsted-spun DK weight yarns, but I would like to offer a comprehensive portfolio of yarns eventually: Woollen- and worsted-spun yarns at multiple price points in all yarn weights from lace to worsted.

    In Notion (my trusted project management tool aka second brain), I have a list of "blank spots" - points in this future portfolio where we don't have any yarn(s) yet.

    I periodically revisit this list to see if I've come across a yarn that I feel would fill one of the spots, or if I feel pulled towards one of the "blanks" and would want to invest time to research and try yarns to proactively fill it.

    2. Research & trying yarns

    When I feel pulled towards a particular blank spot, or when I know that we'll have a really exciting campaign coming up, but are lacking a certain type of yarn, I go into research mode.

    A good example is our upcoming Socktober Celebration: I knew that I wanted a slightly more affordable natural sock yarn for the shop, so I started researching! I went through my running list of yarn companies, looked through their websites, googled, all to figure out which yarns might fit the brief of "natural, non-superwash, affordable sock yarn".

    Once I've found a couple of yarns I like, I usually order a test skein to get at least a swatch knit up. There's nothing like getting yarn on your needles to see whether you like it or not!

    3. Lucky breaks

    Every once in a while, there will be a yarn that just "jumps out" at me - either through an email from a yarn company (like with Bérénice) or because I see it being used in a project, usually on Instagram. More often than not, I then go down a rabbit hole which ends with me ordering a bit of it to test - or, like Bérénice, I fall head over heels in love with it and just order the whole palette :)

    I know that I could do more structured "user research" (borrowing a term from my previous life as a software company person) by keeping a closer eye on what folx are knitting with, but I also want to resist the temptation to add something to the shop just because it's popular right now. I want the yarns that we carry to reflect who we are as a company, and what we value, and that takes time.

    I hope you liked this insight into how I decide which yarns to carry! If you have a particular topic you're interested in me writing about here on the Collective blog, do comment below - I'd love to hear your ideas.

    Leave a comment

    Comments will be approved before showing up.

    Also in Collective

    6 Years of Making Stories - A Personal Recap
    6 Years of Making Stories - A Personal Recap

    August 17, 2023 3 min read

    Dear lovely Collective Members,

    I hope you had a lovely summer! It was wonderful to see quite a few of you during our August Knit Night - it's always such a treat to sit and knit and chat with you for a little while.

    Today, I am back with a slightly different post than the last ones I wrote. Today, 6 years ago, we officially signed the founding papers for Making Stories GmbH, so I thought it would be nice to take stock with a little list today.

    Read More
    How we select yarns for an upcoming issue
    How we select yarns for an upcoming issue

    June 19, 2023 3 min read

    Hi lovely Collective members,

    I hope you are all well! I am back today with the second glimpse behind the curtain of our magazine work - how we select the yarns that go into a magazine.(If you missed Part 1, head over here to read how we select the designs!)

    My first stop when selecting the yarns for the magazine is the designer submission. Most designers will include at least one, sometimes more, options for yarns that they would pair with the design in their submission. I believe the designer knows best which kind of yarn would work well for their design, and so I try to honor their yarn proposal as much as I can.

    Read More
    How we select designs for an upcoming issue
    How we select designs for an upcoming issue

    April 19, 2023 5 min read

    Hello lovely Collective members,

    long time no see! I am SO sorry that I just dropped off the face of the earth - February suddenly became very, very full with my travels to Unravel, and then March was around with the launch of Issue 9, and then all of a sudden it was April.

    I am back today to make up for the absence with a blog post that takes you to the heart of our magazine:I'd love to share with you how we select designs for an upcoming issue.

    For every issue, we get about 150 to 200 submissions from knitwear designers from all over the world, and ranging from very new designers to long-time ones.

    Read More